DIRECTOR / JOEL KOHN
Writer/Director Joel Kohn helms this series of outrageous spots for Boost Juice and Retail Zoo. Created as part of a campaign for their Vacay with Boost promotion and competition, the concept takes a low-fi, retro approach and introduces us to wacky travel agent Dave ‘Burning Man’ Jones (played by super-talented comedian Rik Brown). It was the driving content for a fully integrated campaign that extended across social media, in-store POS displays and also an interactive component where customers could call up to interact with Dave. Boost had huge success with this digital execution, creating strong engagement for the brand and the promotion.