DIRECTOR / ANDREW COYLE

As part of a major re-brand, on-line shopping giant catch.com enlisted SHERPA to help with their first major campaign by creating a series of absurdly funny brand ads. Developed and written by the SHERPA team, and directed by Andrew Coyle, these slickly crafted spots are a playful take on the brands key tag for: ‘screaming good deals’. The campaign went out across TV and digital channels and was very well received, using the power of humour to cut through and drive a growth in brand awareness.