Dan Murphy's
DIRECTOR / JOEL KOHN
In the lead up to Christmas, Dan Murphy's needed a high-impact campaign to push out across social platforms that was not only entertaining and engaging, but could also deliver messaging around their main shopping missions: gifting, pairing and budgeting.
Working alongside our network at Hardie Grant, SHERPA helped to deliver creative and produce a series of fun, light hearted spots as part of an integrated social campaign.
Concept
Develop a light-hearted campaign idea and scripts for seasonal promotions.
Media
Premium quality video made to align with the high-end look of Dan Murphy's Magazine.
Cast
Starring well-known comedian Michelle Brasier and two Dan Murphy's Wine Merchants.
Filming
Studio shoot with all filming executed in a single production day.
Release
Rolled out Australia-wide on social platforms during the Christmas period.
Formats
Designed for multiple platforms—16:9, vertical 9:16 and square.
Deliverables
6 hero films and a suite of over 80 additional assets.