DIRECTOR / JOEL KOHN

In the lead up to Christmas, Dan Murphy's needed a high-impact campaign to push out across social platforms that was not only entertaining and engaging, but could also deliver messaging around their main shopping missions: gifting, pairing and budgeting.

Working alongside our network at Hardie Grant, SHERPA helped to deliver creative and produce a series of fun, light hearted spots as part of an integrated social campaign.

Concept

Develop a light-hearted campaign idea and scripts for seasonal promotions.

Media

Premium quality video made to align with the high-end look of Dan Murphy's Magazine.

Cast

Starring well-known comedian Michelle Brasier and two Dan Murphy's Wine Merchants.

Filming

Studio shoot with all filming executed in a single production day.

Release

Rolled out Australia-wide on social platforms during the Christmas period.

Formats

Designed for multiple platforms—16:9, vertical 9:16 and square.

Deliverables

6 hero films and a suite of over 80 additional assets.

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© 2020 SHERPA Projects

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