Nice Decoding!! For the launch of their first, annual decoded Wine awards, Dan Muprhy’s asked SHERPA and Hardie Grant to create some short digital ads that would lead their on-line campaign. The idea was to show customers that Dan Murphy’s have done all the hard work by “decoding” wines and getting rid of that fancy jargon - so they could just enjoy great wine for low prices. Directed by Joel Kohn, the final spots use heightened visuals and humour to have fun with the judging process and show that even the Wine Merchants at Dan Murphy’s don’t take themselves too seriously. Was also great to be back filming with the Dan's team after our successful collab on their Christmas content last year.