Andrew Coyle’s comedic direction was sought after for Ice Breaks – Real Coffee, No BS! We all love our coffee but we can give it a little too much importance. So in partnership with Channel T we bought this spot to life. With the help of an original music score by ‘Living Music’ and DOP Liam Gilmour. Andrew was meticulous with his casting and used a combination of talent agencies and street casting. The coffee queue required a variety of looks that delivered the innate vibe of people who value their ‘cool’ coffee spot above all else! Contrast that with our Ice Break hero, who leads an uncomplicated life. It was a great campaign that delivered another success for Ice Break and Channel T.