Remember the first time you sat out all night watching the stars, had a fine-dining meal or took your child to their first movie? When you fly with Japan airways, it will always be reminiscent of these first encounters. This was the driving premise behind a new brand ad for Japan Airways, connecting audiences with the nostalgia of meaningful past experiences. Director Andrew Coyle brought his breathtaking visual sensibility to this campaign, which was shot entirely in Bangkok and launched across South East Asia.