DIRECTOR / JOEL KOHN
Growth in the whisky category is under threat from an ageing demographic. Johnnie Walker wanted to break through to a new generation of whisky fans and position Johnnie Walker Red Label as the perfect mix for any social occasion.
Johnnie Walker engaged SHERPA to create a fully integrated international social campaign.
Develop creative for a series of original 'occasion-based' vignette films.
4-day production across three continents.
Markets & Territories
Video content specific to markets in Europe, Asia, Africa, North and South America.
A suite of over 140 bespoke digital assets.
A combination of video and stills work.
Purpose-built vertical and square for social platforms.
Included additional content made specifically for dark markets and territories.