DIRECTOR / JOEL KOHN

Growth in the whisky category is under threat from an ageing demographic. Johnnie Walker wanted to break through to a new generation of whisky fans and position Johnnie Walker Red Label as the perfect mix for any social occasion.

 

Johnnie Walker engaged SHERPA to create a fully integrated international social campaign.

Concept

Develop creative for a series of original 'occasion-based' vignette films.

Filming

4-day production across three continents.

Markets & Territories

Video content specific to markets in Europe, Asia, Africa, North and South America.

Deliverables

A suite of over 140 bespoke digital assets.

Media

A combination of video and stills work.

Formats

Purpose-built vertical and square for social platforms.

Extras

Included additional content made specifically for dark markets and territories.

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