OMO
DIRECTORS / TENIKA SMITH & ANDREW COYLE
Unilever needed a TVC to launch their exciting new OMO (Australia) and Persil (NZ) product, an EcoActive laundry detergent. The ad would be used across TV, YouTube and Social channels.
SHERPA helped craft a campaign that showcased the brand's purpose and product benefits simultaneously. The main message focused on the brand’s commitment to preserving the world’s greatest playground – nature – whilst also maintaining the trusted power of OMO/Persil, driven by the tag: ‘tough on stains, not on nature’.
Deliverables
Hero 30 and 15 ads, plus a suite of over 50 additional assets including content specific to the Australia and New Zealand brands.
Filming
Single-day, large-scale production, shooting on location in Sydney.
Formats
Finished content to work across platforms in 16:9, vertical and square.
Media
High-end, premium video and also DOOH media — billboards, bus stops, etc.
Release
Rolled out on social platforms and digital channels across ANZ.
