DIRECTORS / TENIKA SMITH & ANDREW COYLE

Unilever needed a TVC to launch their exciting new OMO (Australia) and Persil (NZ) product, an EcoActive laundry detergent. The ad would be used across TV, YouTube and Social channels. 

 

SHERPA helped craft a campaign that showcased the brand's purpose and product benefits simultaneously. The main message focused on the brand’s commitment to preserving the world’s greatest playground – nature – whilst also maintaining the trusted power of OMO/Persil, driven by the tag: ‘tough on stains, not on nature’.

Deliverables

Hero 30 and 15 ads, plus a suite of over 50 additional assets including content specific to the Australia and New Zealand brands.

Filming

Single-day, large-scale production, shooting on location in Sydney.

Formats

Finished content to work across platforms in 16:9, vertical and square.

Media

High-end, premium video and also DOOH media — billboards, bus stops, etc.

Release

Rolled out on social platforms and digital channels across ANZ.

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