Samsonite were looking to launch their new business bag range in the Australian market. They needed a campaign that would speak to their main demographic of young professionals, while creating a perception around the brand and product range that was cool and exciting.

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SHERPA helped develop a concept that got everyone’s toes tapping, using movement and dance to  showcase the products through a more fashion inspired lens, and infuse these spots with a highly visual energy that would grab peoples attention.

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We crafted and produced a series of spots that went out on social media platforms, and were also seen in high traffic spaces, like city office elevator video hubs. The campaign performed very well, exceeding expectations and delivering a noticeable increase in brand engagement and CRT.