DIRECTOR / JOEL KOHN
Samsonite were looking to launch their new business bag range in the Australian market. They needed a campaign that would speak to their main demographic of young professionals, while creating a perception around the brand and product range that was cool and exciting.
SHERPA helped develop a concept that got everyone’s toes tapping, using movement and dance to showcase the products through a more fashion inspired lens, and infuse these spots with a highly visual energy that would grab peoples attention.
We crafted and produced a series of spots that went out on social media platforms, and were also seen in high traffic spaces, like city office elevator video hubs. The campaign performed very well, exceeding expectations and delivering a noticeable increase in brand engagement and CRT.
Single-day production, shooting in and around Melbourne city.
High-end, premium video and also still portfolio for magazine/poster ads.
Hero ad and multiple product profile spots, plus over 50 additional assets.
Designed to work in multiple format styles — 16:9, vertical and square.
Used Australia-wide on social platforms and digital channels, as well as in office video displays.