DIRECTOR / NICHOLAS CARLTON
Gambling addiction can impact on our lives. For this spot, VRGF and SHERPA came together to produce a moving and powerful piece that looks at our ability to avoid the problems of addiction - and where this might lead if we choose to ignore these actions. The spot was directed by Nick Carlton, who once again shows his skill and aptitude for crafting authentic, understated performances that have real emotional heart - even in a short form context. The campaign came to us via the clever folk at Ogilvy, and was a fantastic creative collaboration all round.