DIRECTOR / JOSH VAN CUYLENBURG
Promoting Victoria’s wine regions to an overseas market was the key purpose of a new brand launch for Wine Victoria. They partnered with SHERPA and Hardie Grant Media to develop, produce and deliver a fully integrated digital campaign that showcased the 5 main regions — Pinot Coast, Yarra Valley, Shiraz Central, King Valley, Prosecco Road & Muscat of Rutherglen. Over the course of 5 months, SHERPA brought to life a content series that captured the beauty and artistry of wine-making in Victoria, while also being true to the unique brand pillars of each area.
Develop and create full campaign design for content series.
Territories & Markets
Content created with VoiceOver and subtitling specifically for audiences in the US, China and the UK.
Epic 3-month production schedule, shooting across all five Victorian wine regions and visiting more than 50 locations.
A combination of high-end video and motion graphics as well as stills photography and the production of an extensive photo library,
Full client liaison services through SHERPA and the Hardie Grant network.
A 3-minute hero film for each of the five regions, plus additional social executions.