DIRECTOR / JOSH VAN CUYLENBURG

Promoting Victoria’s wine regions to an overseas market was the key purpose of a new brand launch for Wine Victoria. They partnered with SHERPA and Hardie Grant Media to develop, produce and deliver a fully integrated digital campaign that showcased the 5 main regions — Pinot Coast, Yarra Valley, Shiraz Central, King Valley, Prosecco Road & Muscat of Rutherglen.  Over the course of 5 months, SHERPA brought to life a content series that captured the beauty and artistry of wine-making in Victoria, while also being true to the unique brand pillars of each area.

Concept

Develop and create full campaign design for content series.

Territories & Markets

Content created with VoiceOver and subtitling specifically for audiences in the US, China and the UK.

Filming

Epic 3-month production schedule, shooting across all five Victorian wine regions and visiting more than 50 locations.

Media

A combination of high-end video and motion graphics as well as stills photography and the production of an extensive photo library,

Client Services

Full client liaison services through SHERPA and the Hardie Grant network.

Deliverables

A 3-minute hero film for each of the five regions, plus additional social executions.

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